November 5, 2026
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I Remember ‘Rocky’: My Front Row Seat to the Marketing of a Million-to-One Blockbuster
By Lisa Andersen
Back in 1976, no one knew who Sly Stallone was. Luckily, the United Artists marketing department knew how to build a box office contender.
Back in 1976, no one knew who Sly Stallone was. Luckily, the United Artists marketing department knew how to build a box office contender.
