Photo Credit: Live Nation x Bizarro
Live Nation is poised to further its expansion into South America with a partnership with Bizarro to support the growth of Latin artists in Chile.
Last week, Live Nation announced a partnership with Latin American promoter Bizarro, designed to expand live Latin music in Chile and support the growth of Latin artists across the region. As part of the agreement, Live Nation will make a majority investment in Bizarro Chile, while Bizarro Founder Alfredo Alonso will continue leading the company’s creative and strategic direction.
The two companies will combine international expertise with deep local market knowledge and strong relationships with Latin artists to bring more opportunities to artists and better live music experiences to fans throughout Chile. Live Nation’s long-standing partner in Chile, DG Medios, will continue playing a central role in the growth of international live music events in the country, while Bizarro will contribute its expertise in the development of Latin artists and local content.
“Chile is one of the most dynamic music markets in Latin America and a priority for Live Nation,” shared Michael Rapino, Live Nation President and CEO. “This agreement with Bizarro complements our existing partnership with DG Medios and strengthens our commitment to Chile and the growth of Latin music across the region.”
“Bizarro was built with the purpose of connecting Chilean fans with the best live entertainment in the world,” said Alfredo Alonso, Founder of Bizarro. “Partnering with Live Nation is a tremendous opportunity to enhance everything we have built, opening the door to even more artists, larger stages, and new experiences for audiences across the country.”
The companies’ announcement did not include further details about the deal and future programming, as the transaction is still subject to regulatory approval. However, this move aligns with Live Nation’s recent efforts to expand its presence in the Latin music market.
The announcement also arrives just nine months after Live Nation announced a majority stake in Bizarro Peru, which the company said would operate as a unified local operation. That differs from the deal in Chile, which establishes separate roles for Bizarro and DG Medios in the region.
Meanwhile, Live Nation acquired a majority stake in Santiago’s Movistar Arena late last year through a partnership with BeLive Entertainment Group. The live events juggernaut also acquired Dominican Republic promoter SD Concerts last year, as well as increasing its stake in Mexico’s OCESA to 75%. Michael Rapino previously said during a company earnings call that “Latin America is on fire, small to big to festivals.”
