Did Walmart Just Find a $10 Rhode Glazing Milk Dupe? We Investigated
October 15, 2026 494 views

Did Walmart Just Find a $10 Rhode Glazing Milk Dupe? We Investigated

By David Okonkwo
Looking for a more affordable alternative to the Rhode Glazing Milk? This Walmart hidden gem could be your next dewy-skin shortcut. TikTok is full of users claiming that they've found the next best dupe for a pricey product. But most people don't dig deeper than the packaging or how the alleged dupe looks and feels on

Looking for a more affordable alternative to the Rhode Glazing Milk? This Walmart hidden gem could be your next dewy-skin shortcut.

TikTok is full of users claiming that they've found the next best dupe for a pricey product. But most people don't dig deeper than the packaging or how the alleged dupe looks and feels on the skin.

Recently, I came across Vitamasques Hydrate Milk Glaze Moisturizer. Sold at Walmart, reviewers and social media users are comparing it to Rhode's Glazing Milk. And rather than take the internet's word for it, I dove into the ingredient list myself.

Let's start with an ingredient breakdown. The two products share a total of 12 ingredients, with three key standouts:

This ingredient overlap tells us the products provide similar benefits when it comes to hydration, moisture-retention, and plumping. However, because Rhode contains a greater amount of lipid-rich ceramides, it's more effective at supporting the skin barrier. On other hand Vitamasques contains an array of peptides, making it better for firming and improving the look of fine lines.

If you're looking for a product with similar ingredients, benefits, and textural feel for less, it's fair to say that Vitamasques' product is an affordable alternative to Rhode's. Both provide deep hydration, a plumping effect, and an overall glass-skin finish.

In terms of price, Vitamasques' 1.69 oz. moisturizer is $10 compared to Rhode's 1.7 oz. bottle for $20. To get the same amount as Rhode's larger size, you'd have to buy three Vitamasques, which is still $2 in savings.

The only way to know for sure is to try it for yourself, and at $10, it's definitely a worthy impulse purchase.

Formulated with firming, plumping peptides and moisture-locking squalane and glycerin, this affordable milky moisturizer leaves skin dewy, glass-like, and hydrating.

"My favorite dupe for the Rhode Glazing Milk. Works even better!"

"Great dupe of luxury brand, saw on TikTok and tried it. love it. Use daily and you will get great results."

"Saw this on TikTok and had to buy it. It feels so good on my face and leaves your face soft and glowing. Already on my second bottle and it's lasts a long time for a small bottle and I use it every day."

"I've tried many good hydrating toners recently, but this one is amazing! So hydrating! Will definitely repurchase…the hydration is real!"

"Love this product! Just a little goes a long way leaving my skin dewy and moisturized! I'm already on my 3rd bottle."

"I was influenced to buy this and so glad I was! It feels great going on skin and does a really good job hydrating!"

TikTok caught on to the fact that this drugstore toner has similar benefits to Rhode's Glazing Milk thanks to ingredients including ceramides, hyaluronic acid, and fatty acids.

Reviewers say: "If you're looking for skin barrier support this is a great light way to stay nourishing your skin. I stumbled across it looking for a Rhodes dupe however I ended up loving the product . This is my second bottle and I just love it."

A barrier lipid complex gives this budget-friendly toner similar barrier-strengthening benefits in addition to providing all-day hydration.

Reviewers say: "I know it’s supposed to be a dupe for the Rhode Milky Toner (I haven’t tried the original), but honestly, even if it weren’t, I’d choose this one anyway. The price is amazing, and it really does what it says. My skin is very sensitive and acne-prone, and this product has helped with calming redness, hydration, and even preventing future breakouts."

Created with barrier-supporting ceramides and soothing probiotics, this lightweight toner provides deep hydration that perfectly preps skin for makeup application.

Reviewers say: "This stuff is amazing. Thicker than Rhode’s glazing milk and honestly works better. It makes my skin feel so soft and prepared for the next skincare steps. Hydrating and gives you that glass skin look. I love stuff this so much."

Do you need an essence? Plus where to find the best ones.

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.